‘Groupe 1855 rebaptisé’ = 12 new very tough labours for Héraclès!

Charles Ponzi – an inspirational figure for 1855

Fabien Hyon, managing director of Groupe 1855. A physical resemblance to Charles Ponzi?

Internet ‘wine’ company 1855 is planning to change its name on 19th September at a meeting of shareholders. The 1855 moniker will be discarded and the group will henceforth be called Héraclès.

Clearly the reputation 1855 and all the companies within the 1855 group have become so poisonous and lethal that a name change is necessary. As Emeric Sauty de Chalon says it is ‘une nécessité’ an ‘une opportunité de dissocier’ from ‘leurs tensions opérationnelles’:

Press release from Group 1855:

Groupe 1855 rebaptisé « Héraclès »

3 Septembre 2013 – Groupe 1855 rebaptisé « Héraclès » – COMMUNIQUE DE PRESSE
Groupe 1855 annonce aujourd’hui sa volonté de se rebaptiser en « Héraclès ». « Ce changement de nom est à la fois une nécessité et une opportunité » déclare Emeric Sauty de Chalon, Président.

« Une nécessité, car le groupe possède aujourd’hui quatre marques distinctes – 1855, ChateauOnline, Cave Privée et les Caves de la Transat -, chacune avec ses racines, ses perspectives et son autonomie de fonctionnement, et il n’y avait pas de justification à ce que l’une des marques soit plus mise en avant que les autres au niveau de la dénomination du groupe ».

« Ce changement est également une opportunité de dissocier la vie des marques – leurs produits, leurs clients, leurs tensions opérationnelles ponctuelles et leurs initiatives de développement – de la communication stratégique, financière et juridique d’un groupe coté en Bourse ».

« Nous avons choisi comme nom « Héraclès », car ce héros grec a vécu un grand nombre d’aventures, de difficultés et d’exploits, et que ses voyages aux allures d’épopée raisonnent parfaitement avec celle que nous vivons dans l’univers du vin depuis la création de notre groupe en septembre 1995″.

Pour acter ce changement de nom, le conseil d’administration a convoqué une assemblée générale qui se tiendra le 19 septembre 2013, à Paris.’

Assuming that the name change goes through poor Héraclès will be faced with 12 new labours – 12 new challenges in relation to ex-1855.con that will be far more difficult and testing than the original 12 he performed back in classical times:

Hercules’ classic labours:

First Labour: Nemean lion

Second Labour: Lernaean hydra

 Third Labour: Ceryneian Hind

 Fourth Labour: Erymanthian Boar

 Fifth Labour: Augean stables

 Sixth Labour: Stymphalian Birds

 Seventh Labour: Cretan Bull

 Eighth Labour: Mares of Diomedes

 Ninth Labour: Belt of Hippolyta

 Tenth Labour: Cattle of Geryon

 Eleventh Labour: Apples of the Hesperides

 Twelfth Labour: Cerberus

http://en.wikipedia.org/wiki/Labours_of_Hercules

Héraclès armed with a big stick for dealing with fraudsters

Here are the 12 new labours of Héraclès in ascending order of difficulty:

1) Ensuring that the renamed company functioning as a legitimate business.

2) Sorting out the logistical and delivery problems – ensuring that customers receive their wine on time.

3) Making sure that the newly baptised company answers the phone.

4) Making sure that the newly baptised company answers customers’ emails.

5) Buying all the wines ordered en primeur by its customers, which were never purchased by 1855.

6) Paying the many fines and legal costs arising from a host of court cases involving 1855 and its associated companies.

7) Insisting that customers of the renamed company are told the truth and not the customary pack of lies.

8) Persuading quality French producers, who haven’t wanted to be associated with the 1855 scam, to now supply the rebaptised Héraclés group.

9) Forcing Emeric Sauty de Chalon and Fabien Hyon to issue a sincere apology for the distress and inconvenience they have knowingly caused through their fraudulent management of the 1855 Group.

10) Rebuilding the reputation of Group 1855 while detoxing and laundering the reputation of the group’s senior management notably Emeric Sauty de Chalon, founder and president, and Fabien Hyon, managing director of the 1855 group.

Task 10 resembles the cleansing of the Augean stables but, of course, clearing up the shit (merde) created by Sauty de Chalon and Hyon will make the Augean Stables task like a vicar’s tea party.

11. Persuading the French government and regulatory bodies that enough is enough and this fraudulent enterprise should be closed down for failing to supply over many years some of its clients with the wines they ordered.

12. Persuading the Repression des Fraudes to prosecute Emeric Sauty de Chalon and Fabien Hyon.

11 and 12 is easily the most difficult task but if Héraclés succeeds there will be many delighted clients around Europe as well as relieved producers in Bordeaux and other parts of France.

I understand that the Society for the Preservation of the good name of Hercules is most unhappy at this turn of events. Having no wish for Hercules to be in anyway associated with this bunch of shysters, they have contacted the CIVC (Le Comité Interprofessionnel du vin de Champagne for advice on how to protect Hercules’s reputation. The CIVC jealously guards Champagne’s reputation and has long experience of taking action to protect its good name. Indeed it is now considering taking Apple to court for daring to launch an iPhone with the colour – Champagne, apparently a recognized colour since 1915.